Frequently Used Internet Terms
The following is a list of Internet terms used by today's industry and explanations of why they are important to your business.
Cascading Style Sheet (CSS)— CSS is used by both the authors and readers of web pages to define colors, fonts, layout, and other aspects of document presentation. It is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation (written in CSS). This separation can improve content accessibility, provide more flexibility and control in the specification of presentational characteristics, and reduce complexity and repetition in the structural content. CSS can also allow the same markup page to be presented in different styles for different rendering methods, such as on-screen, in print or by voice (when read out by a speech-based browser or screen reader.
Organic Search Result — Appear naturally in search engine result pages, as opposed to pay-per-click advertisement. Also called “natural” listings.
Search Engine Optimization (SEO)— A form of search engine marketing primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies, like Pay-Per-Click marketing, may increase both the number and quality of visitors.
User Experience (UX)— A term used to describe the overall experience and satisfaction a user has when using a product or system. It most commonly refers to a combination of software and business topics, such as selling over the web, but it applies to any result of interaction design. Ensuring that the user has a pleasant experience while visiting you site is crucial, as it helps secure visitor loyalty. Research indicates that people will feel more comfortable with your company and purchase products or services only after having visited the site several times previously.
XHTML (Extensible HyperText Markup Language)— XHTML is a markup language that has the same expressive possibilities as HTML, but a stricter syntax. XHTML can be thought of as the intersection of HTML and XML. The need for a more strict version of HTML was felt primarily because content now needs to be delivered to many devices (like mobile devices) apart from traditional computers, where extra resources cannot be devoted to support the additional complexity of HTML syntax.